Youth Insights


Gen Y State of Mind, 2014 study

Monday, May 26, 2014 | Written by: yconic Staff



This comprehensive 2014 GenY Attitudes research study is a product of a three-way partnership and collaboration between the Globe and Mail, yconic and Abacus Data Inc.

The study was completed to measure attitudes, perceptions and the behaviours of Canadian Millennials on a range of topics. These topics include:

  • The Millennial State of Mind – addressing satisfaction with life, generational pressures, values and goals at work; priorities and work/life balance
  • GenY Financials and Paying for Post-secondary education – identifying sources of funding for tuition such as parental support, summer employments and savings
  • Achieving Financial Independence – reporting current and anticipated debt levels; spenders vs. savers; living situation
  • Home Ownership – attitudes on buying a home; planning, and awareness of costs associated with home ownership
  • Retirement Planning – attitudes on savings and expected age for retirement

The survey results include data from the GenY State of Mind section of the study. 

About yconic
Established in 1998, yconic builds digital properties that authentically help youth and partners with organizations and brands that share our passion for supporting young adults. yconic engages with over three million young Canadians through its three properties; StudentAwards.com, Uthink.com and FundYourFuture.ca. StudentAwards.com is Canada's largest student platform with over 2.26 million registered members and over $87 million in financial opportunities annually. Uthink.com is Canada's largest youth focused market research panel with over 549,000 teen and young adult panelists. In partnership with Scotiabank, FundYourFuture.ca is a financial education portal that drives over 260,000 annual unique visitors.

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